
Finding the Root Causes of Success Rather Than Failure w/ George Pesansky
The Manufacturing Executive
00:00
Reframing Success: From C-Suite to Factory Floor
This chapter explores the crucial role of developing a strategic marketing plan that aligns with business goals, highlighting the importance of deeply understanding customer needs. It emphasizes a focus on the operational workforce rather than solely on executive perspectives, advocating for a more grounded approach to unlocking growth and value in organizations.
Transcript
Play full episode