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Finding the Root Causes of Success Rather Than Failure w/ George Pesansky

The Manufacturing Executive

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Reframing Success: From C-Suite to Factory Floor

This chapter explores the crucial role of developing a strategic marketing plan that aligns with business goals, highlighting the importance of deeply understanding customer needs. It emphasizes a focus on the operational workforce rather than solely on executive perspectives, advocating for a more grounded approach to unlocking growth and value in organizations.

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