Are We Growing or Are We Dying?

Sally Kohn: MLM businesses are the extreme example of perception mattering so much. She says people move from company to company and mass. That's one of the reasons that MLMs tend to grow so fast is you'll have tens of thousands of these distributors, what do they call themselves, migrate from one to another. And it's all about this perception of are we growing or are we dying? If the perception shifts to this isn't the new hot thing, they're gone.