The New Music Business with Ari Herstand cover image

How Fly By Midnight Went From YouTubers to Sold Out Tours

The New Music Business with Ari Herstand

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From Covers to Collaboration

This chapter chronicles the musical journey of the speakers, detailing their transition from YouTube covers to releasing original music and headlining tours. They reflect on the growth of their collaboration, the challenges faced during their rebranding, and the important lessons learned from early performances. The discussion also highlights their creative evolution and the significance of digital platforms in shaping their careers in the modern music landscape.

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