Summer Flops-Office
The Gist
00:00
The Consolidation of Movies
The average cost for advertising a movie 10 years ago was $45, $50 million. That is ten years ago and almost like as if on cue ten years, we're going to have theaters. We get four or five movies that lose nine figures this summer. To break even the movie like the Flash needs to gross at a bare minimum, something like $700 million. It is not going to get even close to that.
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Transcript
