Kimjang: The Tradition of Homemade Kimchi in South Korea

This chapter explores the cultural significance of kimchi in South Korea, discussing how the government promotes the country's cuisine worldwide through Hallyu. It delves into the re-branding of South Korea's kimchi to emphasize its authenticity and tradition. The conversation also touches on the process of making kimchi, its popularity as a national dish, and the current dynamics of kimchi production and export in South Korea.