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Carl Hartley | The Truth About Electric Cars & Inside the Luxury Car Industry

Disruptors

CHAPTER

Luxury Sports Cars and Brand Identity

This chapter explores the complex dynamics of valuing luxury sports cars, particularly focusing on brands like Porsche, Ferrari, and Aston Martin. It discusses pricing strategies, market perceptions, and the contrasting views of UK and international buyers regarding car exclusivity. Furthermore, the chapter delves into issues such as insurance costs, rebranding challenges, and the significance of brand identity in the luxury automotive market.

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