Gen Z Screen Time on TikTok

Katrina: How does Gen Z differ from some of those older audience groups that you come across? I think it's not just around the platforms that they're spending time on. It's actually thinking about how they're utilising those platforms, what their behaviours are and ultimately what the need states that different platforms are answering. Arlia: We've grown up on these platforms. These are our spaces and we understand how they work really, really well. So, we know exactly what we're looking for when we're on there.