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RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
B2B Revenue Vitals
Introduction
Chris Walker: Everything in B2B companies from a revenue standpoint is built around capturing demand Nobody's focused on creating demand No metrics support create demand creation everything is about sales centric and marketing supporting sales. The only way that you win big is By going out there and creating demand for a new category and that's how you win So I sales force will always be the number one CR our CRM and help spots gonna keep playing second fiddle because they only focus on capturing Demand they don't create it.
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