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Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead.
In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their audience.
Shah also talks about the consistency problem every course creator faces: "We'd run a campaign and bring in 50 grand. Do it again, pretty good. Third time? Not so much."
If you're running a membership or selling courses, this one's packed with real numbers and tactics you can use.
Check out Hey Lady: https://www.heylady.io/
Connect with Emma and Shah:
Emma on LinkedIn: https://www.linkedin.com/in/emmajakobi/
Shah on LinkedIn: https://www.linkedin.com/in/shahturner/
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
