The FMCG Guys cover image

268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand

The FMCG Guys

00:00

Will Retail Media Consolidate or Fragment Further?

Roger predicts inventory consolidation via platforms and SSPs rather than retailer mergers, reducing buyer friction through aggregation tech.

Play episode from 23:23
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app