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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
I Hate the Idea of Sales and Marketing
When you're a creator, when you put your heart and soul into it, the idea that you have to convince people to do it is weirdly trying to sell your best friend. It's kind of like this weird thing that you want it to be self-evidently valuable. And that's just not how humans work. So we need an urgency trigger. Urgency is a little bit like a spice than an ingredient. You don't want to overuse it, but there needs to be a subtext of urgency. Now, for most products, the only viable subtext that works is genuinely being oversubscribed. For example, if there's a line up out the front of
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