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WHY WE BLEEP 033: MAKE NOISE

Why We Bleep

CHAPTER

The Prototyping Processli, How Many Iterations Do You Go Through?

Sowell: The design of the lightning bolt was a mystery until grant richter explained it to me. He says he didn't know how well-made they were, but eventually sold them for $100 each. "It just caught on pretty quickly," Sowell says. 'There's not a single mass fido that i can think of that made them kind of weird'

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