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S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
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How to Use a One Page Checkout to Increase Sales
I don't think any of the address for billing information really matters outside of the zip code. I'm not sure why they ask all that information, but I'm glad that it's exciting to see one page checkout. This is also just a good checkout with the upsell on the top right and then the phone number. Do you see that on the right? You first bought a song on the bottom, right? That's a great spot for that. The other one I know you don't need is or at least like Apple does is makes it easy to just be like, yeah, this is also my billing address or vice versa. And the other one is address field number two,
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