Introduction

What makes Dunzo unique is that one could never imagine a company its size to have the kind of influence it does.

In 2022,  a $200 million funding  from Reliance Retail sent the quick-commerce startup flying high. It began expanding its dark stores and even ran advertisements in IPL.

But the IPL led boom did not last long. The same year, the number and volume of orders began to decline.

Dunzo was forced to recalibrate its focus and rethink its strategy. 

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