How Do You Structure Your Marketing Organization?

i find it fascinating a and so i guess the first where we'll start is, will start a little bit more like broading. Globl so talk to me about how you structure your marketing organization. And then kind of how you think about there's like a brand element, a p r l ent, a performance element andall this other stuff. So letch transition. I want to get deep into what you're doing. Ye, so we're unique in that, i'll admit, i am not the an child of the operationin a sense that there wasn't a blueprint that i just said, it needs to look like this.