How Do You Manage The, the Planning Process Around Defining Custom Features?

How do you manage the, the planning process around determining what features should be built and supported as part of the platform? It's something weth te best everydhiyg. This morning i had a meeting with our engineering team discussing if we should change the request process again. Because is it correct to measure on business value, or is it the future business or why? I mean, for us, having yet another fuature pushing the boundary of learning could be just as important as future revenue in a very short term.