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I am so excited to welcome back Simon Sinek who, renowned for his groundbreaking "Start With WHY" concept, reveals how modern capitalism has sacrificed ethics for profit in our increasingly binary world. He shares a raw moment about continuing a business relationship with someone his gut warned him against, costing him years of regret. Simon explains why we crave connection yet sacrifice friendships for success, and breaks down how our biology drives us to serve others—not just chase achievements. His practical conflict resolution strategies offer a refreshing alternative to our culture of comparison, showing how leaders can rebuild trust by protecting their people rather than their bonuses.

Simon Sinek’s Optimism Company

Simon’s podcast A Bit of Optimism

Simon’s book Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Simon’s book Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Simon’s book The Infinite Game

In this episode you will learn:

Why competition drives innovation but succeeding at others' expense destroys society
How modern capitalism broke when companies prioritized shareholders over customers and employees
The biological reason service to others delivers more lasting happiness than personal achievement
A proven conflict resolution method: respond to emotions with emotions, facts with facts
Why lasting success comes from articulating a vision that extends beyond your lifetime