2min chapter

AI Knowhow cover image

Why NPS and CSAT Hurt More Than They Help

AI Knowhow

CHAPTER

Reassessing the Effectiveness of NPS and CSAT Surveys in Evaluating Client Relationships

Exploring the gap between survey scores and actual client relationships, the chapter stresses the inadequacies of NPS and CSAT surveys in truly understanding client sentiments, prompting a call for a new assessment model.

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