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AI makes your copywriting team more efficient - Mirella Crespi
Adspend with Ash Melwani and Rabah Rahil
What's the Future of UGC?
With the rise of TikTok, and now with the rise of reels and YouTube shorts, the user behavior in these platforms is changing. It's no longer about your typical user generated content that's like customer testimonials. It's really about can you use real people to create content that's entertaining and educational at the same time. That's what we're starting to see brands ship to and creative strategy shift to.
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