There's not many companies that i would say have scaled to what i would call mass audience. Yet we have met a mask, which is pretty far along. I think all these companies are up for grabs in terms af somebody else could come along to replace them. And probably those companies are being founded right now. But one of them may last. So why is it not too early to be investing?I think we're going to see like the next whats ap o l bogle founded, in short order. What's the next linked in? What's a net wet sap?"