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The Future of Brand Safety & Suitability for Audio

Sounds Profitable

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Is There Zero Risk When It Comes to Brand Safety?

There are some people who do want to label rigidly, and that's where i'm like, our let's pump the brakes a bit. I think what i liked about barometers approach is that they say there's the three levels a risk, then there's absence of content ritits. That doesn't mean there is no risk. It just means nothing was detected that fit those categories. There is never zero risk when it comes to brand safety. And we learn that because garm has three sort of check points, right? They've got low risk, medium risk and high risk. They don't have any that are no risk at all.

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