14min chapter

Clearer Thinking with Spencer Greenberg cover image

Choosing your strategy (with Seth Godin)

Clearer Thinking with Spencer Greenberg

CHAPTER

Ethics and Storytelling in Marketing

This chapter examines the crucial distinction between ethical and unethical marketing practices, highlighting the importance of genuine storytelling. It discusses the psychological impact of narratives on consumer decisions and satisfaction, using various examples, including sanitation solutions in Kenya and the placebo effect. The chapter urges listeners to reflect on their values and decision-making processes, emphasizing the need for self-awareness in the face of societal pressures.

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