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How Do You Make Yourself Famous?
You should be able to deliver value in some very compact fashion right at the top of the dome and then give them a few breadcrumbs. Friction is good, but you should do it for the real fans, right? But for those who are not real fans, so people haven't, have never heard of you. You should make it, make it easily accessible. High signal to noise should be in people's feeds wherever they are. And usually it is one of these aggregate feeds, LinkedIn, Facebook, Twitter. The same post, the same exact post can not do well one day and do one another day.