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E011: Going Global: How We're Approaching International Expansion

Marketing Operators

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Analyzing Sales Performance and Marketing Strategies

The chapter delves into the team's experience with Memorial Day sales, discussing challenges faced and strategies for incentivizing purchases. They analyze funnel performance and customer behavior during various sales periods, focusing on metrics like CAC and conversion rates. The conversation also includes revenue trends, growth rates, and the impact of different marketing strategies on sales behavior and AOV.

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