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12min chapter
MARKETING MEDICINE SERIES 👨🏼⚕️| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5
The Marketing Millennials
Aligning Marketing with Data-Driven Strategies
This chapter explores how to harmonize marketing goals with broader company objectives while leveraging data to enhance customer experiences. It highlights the significance of personalized marketing, strategic campaign development, and the importance of authenticity in brand messaging, with practical examples and actionable insights.
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