Hidden Brain cover image

The Transformative Ideas of Daniel Kahneman

Hidden Brain

00:00

Exploring Memory: The Peak-End Rule and Its Implications

This chapter explores the relationship between happiness, memory, and the peak-end rule, shedding light on how experiences are remembered. Through a notable study on colonoscopies, it discusses the importance of experience intensity and conclusion over duration, with implications for behavioral economics and policy-making.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app