Impolitic with John Heilemann cover image

Dan Pfeiffer

Impolitic with John Heilemann

00:00

The White House Communication Memo - You Have to Do All the Things Right

The author of a book on political communications says Democrats need to think about their audience, not just what they say. The biggest megaphones have to be the most important messengers? How are you communicating with those people? What hplatforms at which they consume? Who are the people on their lives? And so think backwards from the audience. You're going to need to make this work for people to really know it three things: Paid advertising component, linear t vads and boosted news.

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