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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Pratfall Effect
The pratfall effect is the idea that we prefer people or products who exhibit a flaw. It runs very counter to what people Assume and then secondly if you look at The greatest attic adds through history, it's interesting quite how many of them have had this Inside the very heartWhat like KFC tweeting that their fries are damn awful I'll fries so he told us this so give us give us six months or come back with a better recipe.
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