#42 Selling UX research to stakeholders
Honest UX Talks by Wix Studio
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Introduction
Sloppy user research costs money and is biased towards negative outcomes. sloppy UX research can put you on the wrong path. How do we sell user research to our clients or stakeholders? Amfisa shares her personal tips around how to convince people in your team, in your company, or your clients to invest time and money in research.
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