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623: Why Architects Struggle to Innovate—And How to Fix It with Josh Sanabria of GoArchitect

Business of Architecture Podcast

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Navigating Innovation in Architecture and Entrepreneurship

This chapter chronicles the journey of an architect who transitions from a stable role to embracing entrepreneurship within the creative industry. It highlights the challenges of integrating technology into traditional practices and the importance of adaptability in both architecture and business strategies. Personal anecdotes illustrate the significance of support systems and the evolving nature of entrepreneurial ideas in response to market demands.

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