#34: Arming David To Take on Goliaths
That Will Never Work
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Product Manager Hat - How to Make a Product Work for You
"If it requires this only works if i've got 24 of my friends using it, you'r toast," he says. "You need to be engineer in the virality so that each person who gets it has individual utility." The product positioning thing is a classic product positioning thing,. as you start in a very narrow subset, you can solve that specific problem better than anybody else solving generic business cards are contact management.
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