What Is Your Purpose?

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The Hogan is a six year old instrument that looks at sort of how people are wired and it looks at their needs, their challenges. It's like this gets a little bit into desires, you know, somewhat but skepticism as a blind set comes out very high with a lot of founders I work with. So we put purpose at the end of the book as a way of saying this is the culmination of all this other work that you're done. You need to get really clear on what you need and get your needs met. And then oh, these other things, they'll help you too.

This week I am delighted to not bring you just one guest this week, but two!

I am joined by John Baird and Edward Sullivan to discuss their new book Leading with Heart: 5 Conversations that Unlock Creativity, Purpose, and Results.

This episode feels like a couple of friends having a conversation over coffee. We chat about the idea of the "lights on, lights off experiment", how fear and Maslow's hierarchy of needs play a part in why they constructed the book the way they did, and we go over how to read it!

John Baird has been considered one of the premier executive coaches in Silicon Valley for over 25 years. He built his career coaching in the C-Suite at companies ranging from Apple and Nike to start-ups like DoorDash and MasterClass. He earned a PhD in Organizational Leadership from Purdue University. He is currently Founder & Chairman of the renowned executive coaching consultancy Velocity.

Edward Sullivan has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. His clients include executives from Google, Salesforce, Slack, and dozens of other fast-growth companies. He holds an MBA from Wharton and an MPA from the Harvard Kennedy School. Edward is CEO & President of the renowned executive coaching consultancy Velocity.

Links Worth Exploring

Connect with John: Twitter | LinkedIn
Connect with Edward: Twitter | LinkedIn
Pre-order Leading with Heart: 5 Conversations that Unlock Creativity, Purpose, and Results.
Visit their Velocity Coaching website
Related Conversation: Episode 413: Mohammad Anwar and Chris Pitre talk about Love as a Business Strategy
Related Blog Post: Failing Forward: A 5 Step Process to Fight the Fear of Failure

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