Bayesian thinking in work and life, ad attribution models and A/B testing, machine learning@Foursquare - Max Sklar - the data scientist show050
The Data Scientist Show - Daliana Liu
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How to Measure the Effectiveness of an Ad?
How do you monitor whether there's a drift in the data? How do you measure how effective an add is? There was one ad where it was like, everyone saw it. So we think all those as are lift, are a tribute to em this as maybe after a while, for a certain type of media or device, you don't see that much lift any more. It could be just people's behavior changed.
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