2min chapter

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Episode 34: The Starbucks IPO with Dan Levitan

Acquired

CHAPTER

Starbucks and Same Store Sales

The first social media person at Starbucks was Chris Brizzo, now in marketing at EA. He just kept pounding on the opportunity that social media had to be an awareness vehicle and a traffic driver. Howard started seeing that through social media, they could literally send people into the stores.

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