Are You Giving the Right Reason Why?

It's almost impossible to sell anything worthwhile these days without scarcity in this churn and burn model of the world that exists right now. So if you just say, hey, listen, you got until midnight tomorrow night to purchase this thing and you leave it there, you're creating suspicion related to why are they using that scarcity purely to manipulate me? Ask why more often or don't ask why. More often. That works incredibly well. It doesn't have to be that dressed up. It can be straightforward in matter of fact. But I want you to consider for the next week all these types of communication,. Whether in the emails when you're doing things that are you're asking for something,