B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

The Roomba Vacuum Cleaner Accounts

The success of ABM is creating clarity for sales, marketing and sales development to align on together. So what can your product do and who can it serve now and target them? Work on a bigger brand campaign if you want to start expanding your TAM elsewhere. If it's your top priority, you need to be checking in and like looking for that check engine light.

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