Authority Hacker Podcast – AI & Automation for Small biz & Marketers cover image

#348 - How We Build Digital PR Links In-House

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

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Unlocking Digital PR for Everyone

This chapter explores the accessibility and effectiveness of digital PR for individuals and small campaigns without the need for specialized agencies. It emphasizes a realistic approach to campaign execution, showcasing successful strategies like newsjacking and creative public engagement. The speakers provide insights on building relationships with journalists, the importance of timely content, and methods for generating backlinks in-house.

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