Behavioral Economics was using psychology to understand economics, but what did economists and psychologists think about their unexpected marriage? Slowly, this fledgling field weathered a flurry of criticism from both sides as it doggedly held onto data-driven ideas about economic decision-making. 

This is the third episode of a special series called: "They Thought We Were Ridiculous: The Unlikely Story of Behavioral Economics."

For more information, check out the Opinion Science webpage for this series: http://opinionsciencepodcast.com/episode/they-thought-we-were-ridiculous/

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.