From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative
eComFuel
00:00
Average Return on Ad Spend for TikTok
I think two X row is an average. And I think that's usually the goal that clients have coming in is like a two X or better. That's where they're profitable. If you need a four X row, on your first purchase, TikTok, any channel, it's going to be a very uphill battle for you. So can you get a four X on TikTok? Of course, you can, but maybe you're only spending $100 a day. They want to be spending $10,000 a day. For those brands that are spending $10,.000 a day, a two X, three X, that's about what to expect. And that's where
Transcript
Play full episode
