The Weight of Gold: Peter Carlisle On The Olympian Mental Health Crisis, Michael Phelps, Simone Biles & The Hidden Cost of Greatness
The Rich Roll Podcast
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Navigating Athletes' Careers: From Phelps to AI
This chapter explores the journey of Michael Phelps from aspiring swimmer to professional athlete, illustrating the complexities sports agents face in balancing commitments to existing clients while unveiling new talents. It highlights the importance of building long-term relationships, utilizing social media for brand visibility, and the emerging role of artificial intelligence in sports marketing. The discussion culminates with a focus on the upcoming LA 2028 Olympics and the unique opportunities it presents for athletes to enhance their brands.
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Transcript
