AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
From Professional Athletes to Mainstream Success: The Evolution of Theragun
This chapter explores the entrepreneurial journey of Theragun's founder, from struggling to secure funds and meeting a successful business partner to gaining traction through key partnerships with investors and celebrities. It discusses the product's transition from elite athlete usage to mainstream popularity, emphasizing self-care during the COVID-19 pandemic. The dynamic between the founder and CEO is also highlighted, showcasing the evolution of roles and essential understandings in the company's growth.