The Coaching Habit - How Did the Book Come to Be?

Jim Boulden: I want to come back to what you said about the democratization a little bit when we talk about the advice trap. So, how did the book come to be? Can you sort of tell us the story of how it became the book that it is? He says he wrote probably four or five complete different versions of this book and grew to hate it. The people watching this are actually coaches of coaches of coaches. That's what I think they're at the meta level for coaching.