4min chapter

Finding Our Way cover image

35—The Actualized Design Executive (ft. Daniela Jorge)

Finding Our Way

CHAPTER

The Impetus for Vision Is Generated

I've seen design leaders want to do vision work, but their partners are like, we just need to ship things. And so I'm just wondering where the impetus for vision is generated. Yeah. It's probably varied for each situation and also depending on the altitude of the vision that we're driving. Sometimes it might be that there's a product area and I might notice that teams are swirling with no alignment. Or maybe the team is aiming too low and you're like, oh, if we can just get in a room and think a little bit bigger.

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