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#64 James & Per are web-safe

UX Podcast

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How to Create a Personality for Your Website

People always forget when they do personas is that they have to be kept alive. Usually it's just a dead document. And he has a great personality design framework that he sets out in the article. But there's also the aspect of when do we talk about what these personalities actually say or do in different contexts. Test how it works, how people react and then start expanding on that personality. Treat the interactions and conversation with one of the tips that you give me.

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