#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Data Driven Marketing - Diversity Cross Teams
Iven mack: Marketing is becoming a purely data driven discipline, sometimes at the cost of creativity and ideas. He says companies love to think about themselves as a finely tuned machine, but marketing isn't necessarily something that falls into that bucket. "The more diverse your team, the more perspective they are going to have," he adds.
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