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The Importance of Incentive Design
We're tribal animals or social animals, it's much easier to do these things in a pack and group. We usually treat self-development, self too much just on like, I've got to do it myself. And that is tough because you don't have all that knowledge in your head when you're born. So the classic example is flossing your teeth. If you don't floss right now, some people don't perfectly understandable. It's hard. But probably should.