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Customer Service Can Benefit From Humanizing the Interaction
"I've made a point in every interaction that I have with somebody in a customer chat for, you know, Walmart or another gigantic company, usually nameless companies to mention the person by name," he says. "It's an interesting psychological thing too, because you tell them something that they can relate to, right? So all of a sudden, you're not just this business that they talk to." He adds: "From both sides of the customer service conversation, humanizing it makes makes a whole lot of deal" The entrepreneur is now turning himself into a content creator and people are buying his book.