2min chapter

99% Invisible cover image

Search and Ye Might Find

99% Invisible

CHAPTER

The Future of Search Engines

Gogle is working on a search engine that understands language instead of just looking for keywords. The company says it will be able to find your personal information as well as the web. There's a promise in this, but there's also a risk Google might nudge us away from our intended searches and into unexpected directions.

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