Gogle is working on a search engine that understands language instead of just looking for keywords. The company says it will be able to find your personal information as well as the web. There's a promise in this, but there's also a risk Google might nudge us away from our intended searches and into unexpected directions.
Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.
Search and Ye Might Find