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How Can I Create the Most Leverage for the Product?
The objective for me is to not give someone 100 things to do, but one or two things they're going to have the most leverage. And so you're just looking at the arbitrage between these two things. If it's $1,500 is your cost of a is your lifetime value and your cost of acquisitions $100 then you're at 15 to one. Then the more money you'll ultimately make the more profit you make - which begets growth. You have to have lots of margin in order for the business to grow rather than think, I don't want to have any margin because I want to make it affordable to everyone so that it grows'