E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How to Run a Successful Business
Ridge: "I'm ready to share all of our deep, dark, operating secrets" He talks about the difference between marketing efficiency ratio (MER) and contribution margin versus T ROAS. Ridge on Puerto Rico: "It was amazing, man. The only, my only regret is it was two travel days and only three days there."
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